About Us

Our Team

Our team is small to prevent overhead and assure cost effective services. Our professionals possess key competences critical to our approach, and have a track record of delivering results. We have hands-on experience in a broad range of industries and functional areas, which enables them to look across organisational borders, and solve complex problems.

Our Partnership

Our team is complemented with skills, competences and resources from several strategic alliances and a comprehensive pool of freelance professionals, to assure our capacity to successfully finalise projects with the required quality. To guarantee the core competences critical to our approach, we formed the following partnership:
Core Expertise:
  • Strategy
  • Leadership
  • Innovation
  • Transformation
Core Expertise:
  • Creativity
  • Idea Generation
  • Innovation
Core Expertise:
  • Marketing
  • Insight/Trends
  • Communication
  • Sales

Our Competences

Our key competences are in the areas of Strategy, Growth, Innovation, Transformation, Organisation, Operations, and Marketing & Sales. A typical full 1-2-3 Action! project includes the following subjects:
  • Mission, Values & Vision
  • Strategy & Business Planning
  • Value Creation
  • Performance & Quality Standards
  • Productivity Improvement
  • Organizational Change
  • Project & Program Management
  • Team Building
  • Talent Management
  • Finance
  • Legal Compliance
  • Corporate Governance
  • Marketing & Communication
  • Consumer Insight / Trends
  • Brand Development
  • Sales
  • Business Development
  • Customer Satisfaction
  • Innovation
  • Research & Development
  • Information Technology
  • Intellectual Property
  • Operations Management
  • Supply Chain

Frankwin van Dieren

Frankwin occupied several senior management positions in blue chip consumer goods multinationals, and has more than two decades international experience in driving profitable growth by launching consumer oriented product innovations. He founded Idilia Consulting, helped create several new businesses and has a track record in transforming firms into top performers. Frankwin has a PhD in Physics, and is fluent in English, Spanish, German and Dutch, his mother tongue.

Key competences: Multidisciplinary Projects, Leadership, Strategy, Innovation, Transformation, Research & Development, Marketing and Consumer Insight.

Fernando Ozores

Fernando has a degree in Business Administration and MBA (ESADE). He is a founder of Buenaidea, with large experience in innovation processes. He has been involved in the launching of new products at L'Oreàl, and has worked as Business & Innovation Consultant in Atos Origin. In the last years, he is facilitating creative workshops and coordinating innovation projects based on the user centric approach. This methodology explores and implements new concepts that are desired by the user, feasible with the available technologies and profitable for the business.

Key competences: Group facilitation, Creative workshops, Design thinking, User observation, Innovation projects, Change management

Rafa Olano


Rafa has more than twenty years of international marketing and communications experience working from New York and Barcelona in a variety of industries including telecommunications, utilities or consumer goods. Development and implementation of marketing programs with a focus in technology, innovation and consumer trends.

Key competences: Integrated marketing communications, digital marketing, business development, marketing outsourcing and project management.
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